Did #myNYPD really backfire?

One of the best theories behind #MyNYPD. An utter lack of sound judgement? Maybe. Sheer brilliance? More likely, but with a few minor tweaks to help avoid the social media melee.

Walking the Social Media Beat

@NYPDNEWS @NYPDNEWS

Are the police perfect? NO

Have the police made mistakes? YES

Will mistakes continue to happen? They SURE WILL! 

Was #myNYPD a mistake? ABSOLUTELY NOT.  In fact I love it and I know many others love it as well. I applaud the NYPD for doing this. For reaching out and saying let send us a pic. There is no doubt in my mind that the leadership that put together the idea and launched it across Twitter yesterday had to have known what has happened was a certain possibility. Did they expect 24 hours later it would have become a global hashtag? Probably not.NYPD Boss flexible

The NYPD has shown courage in doing this. They are smart and resourceful. They have done something very few agencies do. Actually want to hear from their communities and come hell or high water, they are taking it all in.

Looking at many of the images from…

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